Chapter 7

What are attitudes?

• Your opinions about people, things, or ideas.

• The way you physically react to situations.

• Random thoughts that come and go.

• The ability to memorize facts quickly.

What is the cognitive component of an attitude?

• What you think or believe about something.

• The emotions tied to an attitude.

• How you act on your attitude.

• The way others influence your attitude.

What is the affective component of an attitude?

• How you feel about something.

• What you logically think about something.

• A behavior you repeat often.

• How others feel about your attitude.

What is the behavioral component of an attitude?

• What you do about something.

• The emotions that drive an attitude.

• How you analyze facts about something.

• A personality trait you are born with.

What are cognitively based attitudes?

• Attitudes based on facts and information.

• Attitudes based on emotions and feelings.

• Attitudes formed by copying others.

• Attitudes that never change.

What are affectively based attitudes?

• Attitudes based on feelings and emotions.

• Attitudes based on logical reasoning.

• Attitudes that change daily.

• Attitudes that have no real influence.

What are behaviorally based attitudes?

• Attitudes formed by watching how you act.

• Attitudes based on numbers and statistics.

• Attitudes that never change.

• Attitudes that are forced on you.

What is classical conditioning?

• Learning by linking things together (like hearing a song and feeling happy).

• Learning through strict rules and discipline.

• Learning only through personal experiences.

• A type of conditioning that only applies to animals.

What is operant conditioning?

• Learning through rewards and punishments.

• Learning by imitating others.

• Learning through repeated exposure to information.

• Learning by accident.

What are explicit attitudes?

• Attitudes you know you have and can explain.

• Attitudes that you never think about.

• Attitudes that only apply to social situations.

• Attitudes that change depending on who you're with.