Product Marketing Quiz

What is one way value is derived in products?

• Through different product layers

• By ignoring customer needs

• By reducing quality

• By increasing price only

How do marketers classify products?

• By color

• By price

• By type

• By size

Why is it important to understand product innovations?

• To improve products

• To make products more expensive

• To reduce product quality

• To ignore customer feedback

What do firms do to develop new products?

• They create new ideas

• They copy other products

• They stop production

• They reduce quality

What is the process of product adoption?

• How products are accepted by customers

• How products are ignored

• How products are made

• How products are destroyed

What is a product?

• Only physical goods

• Anything that can satisfy a want or need

• Only services

• Only ideas

Which of the following is NOT considered a product?

• A place

• A person

• A thought

• A property

What can a product be?

• Only tangible

• Only intangible

• Both tangible and intangible

• Neither tangible nor intangible

What does a product represent in an exchange?

• Only the physical item

• All that a customer receives

• Just the price

• Only the brand name

What is a product offered to a market for?

• To be ignored

• For attention, acquisition, use, or consumption

• To be hidden

• For decoration only