Marketing Midterm Review

Why might a company use promotions?

• To inform about their product

• Remind people

• To persuade people to buy

• All of these are correct

What type of segmentation is it when you group people by their attitudes and lifestyles?

• Demographic

• Psychographic

• Geographic

• Behavioral

What refers to statistics based on gender, age, and race?

• Behavioral factors

• Geographics

• Psychographics

• Demographics

These are intangible things consumed at time they are produced

• services

• needs

• goods

• wants

Which is NOT a brand extension?

• Cherry Coke

• Swiss Miss Hot Chocolate with Marshmallows

• Community Coffee

• Ocean Spray Cran- Grape Juice

Which branding strategy is represented here?

• brand extension

• mixed branding

• brand licensing

• co-branding

Which brand classification would the image belong to?

• national brand

• private store brand

• generic brand

• None of the above

Which brand classification would the image belong to?

• National

• Generic

• Store/ private brand

• None

Which brand classification would the image belong to?

• National

• Generic

• Store /Private brand

• None of these

What type of branding does the following represent?

• Trade name

• trade character

• brand name

• brand mark