Design Thinking Process: Deep Dive

From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _______________ and _______________.

• two concepts or elements that are being combined or integrated.

• form and function

• style and substance

• tradition and innovation

The folks at IDEO state that they are not experts in any given area. But they do claim to be experts on the _______________, which they apply to the innovation of consumer products.

• design process

• marketing strategy

• financial planning

• supply chain management

3. After the team of designers is brought together, introduced to the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in?

• Brainstorming

• Prototyping

• Testing

• Research

4. Give two examples of what the team members did during this phase.

• Conducted meetings and prepared reports

• Designed the project logo and created a website

• Analyzed data and developed a marketing strategy

• Organized events and managed social media

5. Which of the following is a rule of thumb that IDEO employees follow when they share ideas during the brainstorming phase?

• Encourage wild ideas

• Criticize all ideas

• Focus on a single solution

• Limit the number of ideas

6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?

• They can lead to innovative solutions.

• They are always practical.

• They are easy to implement.

• They are cost-effective.

Which phase of the design process includes brainstorming and narrowing ideas?

• The design phase.

• The research phase.

• The testing phase.

• The implementation phase.

8. IDEO believes that the ideas and efforts of a _______________ will always be more successful than the planning of a lone genius.

• team

• individual

• manager

• leader

9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. For which phase(s) of the design process was each of these groups responsible?

• Ideation

• Prototyping

• Testing

• Implementation

The leaders at IDEO believe that _______________ behavior and a _______________ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.

• innovative behavior; supportive environment

• traditional behavior; rigid environment

• passive behavior; chaotic environment

• aggressive behavior; competitive environment