Marketing Midterm Practice

What is the primary goal of marketing?

• Selling as many products as possible

• Understanding and meeting customer needs

• Lowering production costs

• Increasing advertising expenses

Which of the following is NOT a core function of marketing?

• Selling

• Market Research

• Customer Service

• Promotion

What is an example of channel management in marketing?

• Deciding the price of a product

• Choosing the best distribution method for a product

• Creating a television commercial

• Conducting surveys about customer preferences

Which function of marketing involves collecting and analyzing customer data?

• Promotion

• Pricing

• Marketing Information Management

• Selling

What is the purpose of proofreading business documents?

• To make them longer

• To ensure clarity, accuracy, and professionalism

• To replace words with simpler terms

• To remove important details

Which is NOT an example of professional communication?

• A job interview

• A company memo

• A personal text message

• A business email

What does the pricing function of marketing determine?

• The quality of a product

• How much to charge for a product or service

• The best way to promote a product

• The best way to package a product

What does promotion focus on?

• Communicating with customers to inform and persuade them

• Deciding the price of a product

• Managing inventory levels

• Delivering goods to customers

Which of the following is NOT part of the marketing mix?

• Product

• Place

• Pricing

• People

What is the purpose of market segmentation?

• To divide a market into groups with similar characteristics

• To increase production costs

• To eliminate competition

• To create one marketing message for all customers