Advertising Strategies, Effectiveness & Media Selection

Advertising Strategies, Effectiveness & Media Selection

9th - 12th Grade

20 Qs

quiz-placeholder

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Advertising Strategies, Effectiveness & Media Selection

Advertising Strategies, Effectiveness & Media Selection

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Cynthia Harrison

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of advertising in business?
To increase production costs
To inform and persuade potential customers
To reduce company visibility
To eliminate competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of advertising medium reaches the largest geographic area?
Local newspapers
Billboard advertising
Internet advertising
Community radio

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What essential component must every professional advertisement include?
A call to action
Multiple fonts
Celebrity endorsements
Lengthy descriptions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is radio advertising typically priced?
By word count
By airtime duration
By listener feedback
By station location

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When did radio advertising first become popular?
1950s
1920s
1980s
1940s

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does radio advertising have over print media?
Visual appeal
Permanent record
Immediate reach
Lower cost

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in purchasing radio advertising?
Creating the advertisement
Selecting the target audience
Choosing music
Writing the script

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