3.0 DECISION MAKING DHD20083

What is the primary aim of concept screening in packaging design?

• To reduce packaging costs

• To explore the role of concept screening in decision making

• To increase production speed

• To enhance product visibility

Why is packaging design crucial for product success?

• It has no impact on consumer perception

• It serves as the last point of contact with consumers

• It plays a significant role in branding, protection, and user experience

• It is only important for luxury products

Which of the following is NOT a key factor in packaging design decision making?

• Sustainability

• Brand Identity

• Product Size

• Consumer Preferences

What does the Kano model help to analyze in packaging design?

• Consumer satisfaction

• Cost efficiency

• Material durability

• Brand loyalty

What is a challenge in packaging design decision making?

• Consumer expectations vs. cost

• Availability of unlimited resources

• Lack of consumer interest

• Excessive regulatory compliance

Which of the following is a step in creating effective cosmetic packaging design?

• Ignore market trends

• Define your brand personality

• Focus solely on aesthetics

• Choose the cheapest materials

What does the PINC filter relate to in packaging design?

• Product innovation

• Sustainability practices

• Consumer needs

• Cost analysis

How does brand identity influence packaging design?

• It only affects marketing strategies

• It reflects the brand’s personality

• It has no influence on design choices

• It determines the product's price

What is the focus of the SWOT analysis in packaging design?

• Strengths, Weaknesses, Opportunities, Threats

• Style, Weight, Options, Technology

• Sales, Warranties, Options, Trends

• Sustainability, Waste, Options, Time

What is a key consideration for ensuring product protection in packaging?

• Using the most expensive materials

• Balancing design with production costs

• Focusing only on aesthetics

• Ensuring the product is safe and intact