Jan 25_BUS 1206 Digital Marketing Project (C6)

​ Digital marketing strategy is only focused on social media marketing.​ (a)  

• False
• True

Pay-per-click (PPC) is a (a)   advertising model where (b)   pay each time a user (c)   on their ad.

• digital
• advertisers
• clicks
• viewers
• traditional

Marketing analytics helps businesses optimize their marketing efforts by analyzing data.​ ​ (a)  

• True
• False

Situation analysis involves assessing only external factors affecting a business.​ ​ (a)  

• False
• True

​ (a)   of digital marketing focus on performance measurement and web analytics.

• Internal audits
• External audits

Customer research should only be conducted using quantitative methods.​ ​ (a)  

• False
• True

A (a)   is a (b)   and deliverable promise made by a (c)   to its (d)   .

• value proposition
• unique
• company
• customers
• common
• suppliers

One of the challenges of managing digital marketing is conflicts between digital and traditional marketing teams.​ ​ (a)  

• True
• False

Digital transformation is unnecessary for businesses already using some online marketing strategies.​ (a)  

• False
• True

SEO, PPC, content marketing, and email marketing are all components of digital marketing strategy.​ ​ (a)  

• True
• False