Jan 25_MKT 1202 Strategic Brand Management (C5)

Jan 25_MKT 1202 Strategic Brand Management (C5)

University

20 Qs

quiz-placeholder

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Jan 25_MKT 1202 Strategic Brand Management (C5)

Jan 25_MKT 1202 Strategic Brand Management (C5)

Assessment

Quiz

Business

University

Hard

Created by

Venny Aiching

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary function of sales management?

To manage marketing strategies

To generate revenue for the company

To conduct market research

To oversee customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a key role of a modern sales manager?

Stays updated on market changes

Conducts financial audits

Manages multiple sales channels

Leads and supports sales teams

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a sales programme?

A structured set of repeatable activities that drive new business

A one-time marketing event

A training session for new employees

A financial report on sales performance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of sales organization is characterized by all managers having line authority?

Functional organization

Line organization

Horizontal organization

Line and staff organization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of Customer Interaction Management (CIM)?

It focuses solely on financial reporting

It eliminates the need for marketing

It improves brand loyalty and customer experience

It reduces the number of salespeople needed

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a benefit of using customer interaction management software?

Reduces the need for sales training

Improves customer experience

Limits customer communication

Increases product prices

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in designing a sales programme?

Establish company-wide program performance goals

Identify the Sale Programme Leader

Generate genuine leads

Track and govern progress

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