MKT3012 Week 6

What is the primary objective of an infographic?

• To present information visually

• To provide detailed text explanations

• To replace written reports

• To confuse the audience

Which element should be minimal in an effective infographic?

• Use of icons

• Amount of text

• Use of color

• White space

What is the role of headlines in an infographic?

• To add more text

• To fill up space

• To distract the viewer

• To guide the viewer through the infographic

How should icons, lines, and arrows be used in an infographic?

• To clutter the design

• To direct attention and illustrate points

• To replace all text

• To add random elements

Why is white space important in an infographic?

• To make the infographic look empty

• To avoid clutter and enhance readability

• To add more colors

• To fill up space

What should a cohesive color scheme in an infographic achieve?

• Distract the viewer

• Make the infographic look dull

• Enhance readability and visual interest

• Use as many colors as possible

What is meant by 'visual connection' in an infographic?

• Random placement of elements

• Using only text

• Logical connection of visual elements

• Ignoring the flow of information

Why should a brand logo or symbol be included in an infographic?

• To fill up space

• To establish brand identity and credibility

• To distract the viewer

• To add more text

Which of the following is NOT a criterion for assessing an infographic?

• Amount of text

• Use of headlines

• Length of paragraphs

• Color scheme

What is the benefit of using minimal text in an infographic?

• To make it look empty

• To avoid overwhelming the viewer

• To add more icons

• To replace visual elements