Chapter 7, Sharp, 2017

How do kotler and keller (2012) define a "product"

• A physical good that satisfies customer need

• Anything that can be offered to a market to satisfy a want or need

• A tangible item that has value in exchange

• A service that provides customer satisfaction

How do services differ from products

• services are tangible, while products are intangible

• services are produced, consumed, and stored, while products cannot be stored

• services are intangible, inseparable, variable, and perishable, while product are tangible and consistent

• There is no difference between services and products

Which of the following is NOT one of the four characteristic of a service?

• Intangibility

• Inseparability

• Perishability

• Standardization

when considering the "actual product" in the product levels model, which of the following best describes it?

• The core benefit that the customer seeks

• The tangible product, including design, packaging, and brand name

• Additional services are benefits such as warranties and support

• The emotional connection a customer has with the product

In marketing, what is the "augmented product"?

• The primary function of the product

• The emotional attachment customers have with a product

• Additional benefit such as warranties, after-sales service, and support

• The tangible aspects of the product, like design and packaging