1. Unit of analysis tt_ 2. Concept

l If the _____ is a web page, you should be collecting data about web pages from actual web pages, and not surveying people about how they use web pages.

l If the unit of analysis is _____ , you should be collecting data about web pages from actual web pages, and not surveying people about how they use web pages.

l If the unit of analysis is a web page, you should be _____ about web pages from actual web pages, and not surveying people about how they use web pages.

l If the unit of analysis is a web page, you should be collecting data about _____ from actual web pages, and not surveying people about how they use web pages.

l If the unit of analysis is a web page, you should be collecting data about web pages from _____ , and not surveying people about how they use web pages.

l If the unit of analysis is a web page, you should be collecting data about web pages from actual web pages, and _____ people about how they use web pages.

l If the unit of analysis is a web page, you should be collecting data about web pages from actual web pages, and not surveying people about _____.

l If the _____ is the organization, then you should be measuring organizational levels such as organizational size, revenues, hierarchy, or abso tive capacity.

l If the unit of analysis is the _____, then you should be measuring organizational levels such as organizational size, revenues, hierarchy, or abso tive capacity.

l If the unit of analysis is the organization, then you should be _____ such as organizational size, revenues, hierarchy, or abso tive capacity.