Market Segmentation Quiz

Which of the following is NOT a basis for market segmentation?

• Geographic

• Demographic

• Psychological

• Profitability

Which segmentation approach considers factors like age, gender, income, and education?

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Demographic segmentation

Which type of segmentation focuses on consumer activities, interests, and opinions?

• Geographic segmentation

• Psychographic segmentation

• Demographic segmentation

• Behavioral segmentation

What is the main advantage of market segmentation?

• Reduces competition

• Helps target customers effectively

• Increases cost of marketing

• Eliminates the need for research

What is the term for dividing a market based on usage rate, brand loyalty, or occasion?

• Psychographic segmentation

• Demographic segmentation

• Behavioral segmentation

• Geographic segmentation

Which of the following is an example of behavioral segmentation?

• Offering discounts during festive seasons

• Selling winter clothes in North India

• Marketing a luxury brand to high-income customers

• Promoting organic food to health-conscious people

Which factor is NOT a determinant of consumer behavior?

• Cultural factors

• Psychological factors

• Environmental pollution

• Personal factors

What is the first stage in the consumer buying decision process?

• Post-purchase behavior

• Information search

• Problem recognition

• Evaluation of alternatives

Which type of buying decision involves high consumer involvement and significant brand differences?

• Routine response behavior

• Limited decision making

• Extensive decision making

• Impulse buying

Which of the following is an example of a social factor influencing consumer behavior?

• Personality

• Perception

• Family influence

• Motivation