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Digital Marketing

Authored by Sakshi Jain

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University

Digital Marketing
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50 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is NOT one of the 4Ps of marketing?

Product

Price

Promotion

People

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does the AIDA model stand for?

Awareness, Interest, Desire, Action

Attention, Information, Decision, Action

Analysis, Insight, Development, Application

Achievement, Influence, Determination, Advocacy

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In the AIDA model, which stage involves creating a sense of need or want for the product?

Awareness

Interest

Desire

Action

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A sales funnel is a visual representation of:

A company's organizational structure.

The path a customer takes from initial awareness to purchase.

A financial forecast for the next quarter.

A supply chain management system.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the primary purpose of a brand understanding questionnaire?

To gather customer feedback on existing products.

To define the brand's identity, values, and target audience.

To analyze competitor strategies.

To measure the effectiveness of marketing campaigns.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a key element to identify when defining brand goals?

Revenue targets

Market share

Customer acquisition cost

All of the above

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What type of questions are most useful in a brand questionnaire?

Open-ended questions.

Multiple choice questions.

Rating scale questions.

A mix of all the above.

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