Digital Marketing

Which of the following is NOT one of the 4Ps of marketing?

• Product

• Price

• Promotion

• People

What does the AIDA model stand for?

• Awareness, Interest, Desire, Action

• Attention, Information, Decision, Action

• Analysis, Insight, Development, Application

• Achievement, Influence, Determination, Advocacy

In the AIDA model, which stage involves creating a sense of need or want for the product?

• Awareness

• Interest

• Desire

• Action

A sales funnel is a visual representation of:

• A company's organizational structure.

• The path a customer takes from initial awareness to purchase.

• A financial forecast for the next quarter.

• A supply chain management system.

What is the primary purpose of a brand understanding questionnaire?

• To gather customer feedback on existing products.

• To define the brand's identity, values, and target audience.

• To analyze competitor strategies.

• To measure the effectiveness of marketing campaigns.

Which of the following is a key element to identify when defining brand goals?

• Revenue targets

• Market share

• Customer acquisition cost

• All of the above

What type of questions are most useful in a brand questionnaire?

• Open-ended questions.

• Multiple choice questions.

• Rating scale questions.

• A mix of all the above.

What is the primary purpose of conducting competitor analysis?

• To replicate competitor strategies.

• To gain insights into competitor strengths and weaknesses.

• To set prices lower than competitors.

• To disregard the competition and concentrate solely on your own brand.

Which tool is specifically designed to show what topics and keywords are currently popular?

• Google Analytics

• Google Trends

• SEMrush

• Ahrefs

A content pillar is:

• A brief social media post.

• A key topic that underpins a brand’s marketing approach.

• A specific type of advertisement.

• A comment on a blog post.