Chapter 6 practice

When analyzing the “W” in SWOT analysis, Roberta, the
manager might be assessing

• possible challenges int he market

• competitors' actions

• high turnover of employees

• good financial resources of the firm

From Porter's four competitive strategies, which two focus on wide markets?

• cost-leadership

• differentiation

• cost-focus

• focused-differentiation

EcoTech provides affordable, energy-efficient lighting solutions to small businesses in rural areas. While larger companies offer a broader selection of high-end lighting options, EcoTech focuses on keeping prices low and catering to this specific market. EcoTech is pursuing a _____ strategy.

• cost-focus

• cost-leadership

• differentiation

• narrow

What is a hypothetical extension of a past series of events projected into the future?

• scenario analysis

• benchmarking

• contingency planning

• trend analysis

Which framework is used by managers to analyze a firm's competitive potential?

• SWOT

• VRIO

• PESTEL

• BCG matrix