
Chapter 6 practice
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Leslie Garza
Used 1+ times
FREE Resource
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5 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When analyzing the “W” in SWOT analysis, Roberta, the
manager might be assessing
possible challenges int he market
competitors' actions
high turnover of employees
good financial resources of the firm
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
From Porter's four competitive strategies, which two focus on wide markets?
cost-leadership
differentiation
cost-focus
focused-differentiation
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
EcoTech provides affordable, energy-efficient lighting solutions to small businesses in rural areas. While larger companies offer a broader selection of high-end lighting options, EcoTech focuses on keeping prices low and catering to this specific market. EcoTech is pursuing a _____ strategy.
cost-focus
cost-leadership
differentiation
narrow
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a hypothetical extension of a past series of events projected into the future?
scenario analysis
benchmarking
contingency planning
trend analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which framework is used by managers to analyze a firm's competitive potential?
SWOT
VRIO
PESTEL
BCG matrix
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