Marketing Quiz

What has traditional marketing shifted its focus towards in the new framework?

• Product, price, placement, and promotion

• Providing value, meaning, and customer experience

• Increasing sales and revenue

• Expanding market reach

What are the three target markets for OT?

• Clients/Potential Clients, Payers, Referral Sources or Influencers

• Suppliers, Distributors, Competitors

• Employees, Managers, Shareholders

• Advertisers, Media, Public Relations

Which of the following is NOT a demographic factor in target market areas?

• Age

• Gender

• Climate zone

• Income

What is a specific group of consumers/clients a company aims its products/services at called?

• Target Market

• General Audience

• Random Sample

• Mass Market

Which of the following is NOT one of the 7 Ps of the Marketing Mix?

• Product

• Price

• Packaging

• Process

What does the 'P' in the Marketing Mix stand for when referring to the location where a product is sold?

• Product

• Price

• Place

• Promotion

Which element of the Marketing Mix involves the activities to make the product known to the customer?

• Product

• Promotion

• Process

• People

In the Marketing Mix, which 'P' refers to the individuals involved in the delivery of the service?

• Product

• People

• Price

• Physical Evidence

Which of the following is a component of Market Management?

• Digital marketing

• Market Analysis

• Gift certificates

• Testimonials

Which of the following is an example of Advertising?

• Coupons

• Guest speakers

• Direct mail

• Networking events