THMK PRELIM

• Attract new customers and develop loyalty

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

Identify the ideal target market

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Understand the customer journey

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Standout from competitors

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Hone in on the most effective tactics

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Production Concept

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Product Concept

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Selling Concept

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Marketing Concept

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS

• Societal Marketing Concept

• IMPORTANCE OF MARKETING

• MARKETING MANAGEMENT ORIENTATION

• KEY PROCESS IN MARKETING MANAGEMENT

• CORE MARKETING FUNCTIONS