6 INFLUENCE MARKETING

Which of the following trends is key to building consumer trust?

• Using only sponsored content

• Focusing on the number of followers

• Creating high-quality content following the E-E-A-T guidelines

• Posting ads very frequently

What is the main difference between Influence Marketing and Influencer Marketing?

• Influence Marketing focuses on the audience, while Influencer Marketing is centered on brand image.

• Influencer Marketing is the strategy of using public figures to promote products, while Influence Marketing aims to influence consumer behavior through strategic content.

• Both terms mean the same thing and can be used interchangeably.

• Influence Marketing only works for luxury brands, while Influencer Marketing is for any company.

In media mix strategy, for a luxury company like Rolex, what percentage of marketing investment is recommended for the conversion phase?

• 10%

• 30%

• 60%

• 90%

Which of the following statements about influencer collaborations is FALSE?

• Long-term brand collaborations generate more trust among the audience.

• An influencer with millions of followers is always a better option than a micro-influencer.

• Nano-influencers often have higher engagement rates.

• A good influencer should align with the brand's values to achieve an effective impact.

Which of the following options is NOT a relevant metric for evaluating an Influence Marketing campaign?

• Engagement rate

• Number of influencer’s followers

• Return on investment (ROI)

• Conversion rate

Which of these tactics belongs to the omnichannel strategy?

• Posting only on social media to generate engagement

• Integrating different channels (physical store, website, app) for a seamless shopping experience

• Sending promotional emails without personalization

• Relying exclusively on sales through marketplaces

Which of the following statements about the customer journey is correct?

• A consumer always makes purchasing decisions linearly.

• Influence Marketing only impacts the conversion stage.

• Influence Marketing strategies can influence all stages of the customer journey.

• Customer retention is not a relevant part of a marketing strategy.

What characteristic defines micro-influencers within an Influence Marketing campaign?

• They have between 5,000 and 30,000 followers and often specialize in specific niches.

• They are celebrities with more than 500,000 followers.

• They do not generate engagement with their audience.

• Their only goal is to sell products through paid advertising.

In the strategy of provocation and publicity, what factor is key to achieving high media impact?

• Using eye-catching images regardless of context.

• Aligning the campaign with relevant cultural events and strategic public figures.

• Relying exclusively on paid ads on social media.

• Ignoring audience feedback and maintaining the same strategy without changes.

What did you enjoy the most?