Ethics on Broadcasting

Ethics is about

• Truth

• Logic

• Goodness

Which of the following is true about product placement?

• The practice is very controversial and largely unregulated.

• Companies only have to pay a small amount to have their products displayed in the media.

• It can negatively affect people’s perception of themselves and others.

• Product placement is only used by big named companies

Moral psychology

• is about how moral outcomes can be achieved in specific situations.

• is about the theoretical meaning and reference of moral propositions and how their truth value may be determined.

• is about how moral capacity or moral agency develops and what its nature is.

• is about what moral values people actually abide by.

True/False: The terms ethics and morals are interchangeable.

• True

• False

Normative ethics is about the practical means of determining a moral course of action.

• True

• False

Using your own words, describe what impartiality means and represents in broadcasting.

What are the two types of ethics?

(a)   ​ ​ (b)  

• Personal
• Business ethics
• e. Social ethics 
• g. Legal ethics 
• Work

List three unethical or illegal behaviors in broadcasting

Give an example of a stereotype.

What is the media’s main goal?

• Its main aim is to serving the public interest.

• To entertain the audience.

• To generate profit for stakeholders.

• To provide biased information.