Graphic Design

The artistic arrangement of type in a readable and visually appealing way.

• headline

• copy of print ad

• body font

• typography

The main part of text in your design or publication – the written website content, the book contents, even this type you’re reading right now, it’s all body copy.

• Sidebar information
• Footer content
• Body copy
• Header text

Type that is designed with the objective of attracting attention. Think of movie titles on postersLinks to an external site., article titles in magazines, newspaper headlines, etc.

• Subheading
• Caption
• Tagline
• Headline

The visual arrangement of design elements in a way that signifies importance.

• Hierarchy
• Contrast
• Alignment
• Balance

Pronounced ‘ledding’, leading refers to the space between lines of type.

• Leading
• Text alignment
• Line spacing
• Leading edge

What is tracking?

• Tracking is the alignment of text.
• Tracking is the space between letters.
• Tracking is the distance between words.
• Tracking refers to the size of letters.

The part of a lowercase letter that extends above the x-height.

• descender
• baseline
• x-height
• ascender

The part of a lowercase letter that extends below the x-height

• ascender
• descender
• x-height
• baseline

The measure of how easy it is to distinguish one letter from the next.

• Readability
• Clarity
• Visibility
• Legibility

The lining up of elements to achieve balance, order, and a more logical layout.

• Hierarchy
• Proximity
• Symmetry
• Alignment