S1 Digital Skills: AI Algorithm

What is an AI Algorithm?

• An AI algorithm is a set of rules and steps that a computer follows to learn from data and make decisions or predictions.

• An AI algorithm is a robot that can think and feel emotions like a human.

• An AI algorithm is a type of computer virus that spreads across the internet.

• An AI algorithm is a magical formula that makes computers smarter without any programming.

How does Tik Tok recommend videos?

• TikTok randomly picks videos and shows them to everyone without any system.

• TikTok staff personally watch every video and decide who should see it.

• TikTok recommends videos based on the time of day, showing only funny videos in the morning and serious ones at night.

• TikTok recommends videos using an AI algorithm that looks at what you watch, like, and share to suggest similar content you might enjoy.

Why do social media apps use recommendation algorithms?

Answer explanation

Content online is pretty much endless, so recommendation algorithms filter through the content and show us what they think is relevant to us.

The main goal is to keep us using the app as long as possible so they can show us more ads and make more money. They do this by showing us stuff that they think is going to keep us on the app the longest.

You are an AI algorithm bot and have been given the following user's social media profiles. Drag and drop the different posts that could be recommended based on the user's preferences.

Groups:

(a) USER A: The Football Fan

,

(b) USER B: The Music Lover

,

(c) USER C: The Trend Follower

• A recent news article on the World Cup

• A celebrity fashion post

• A news article on a recent world event

• A music review

• A cooking tutorial

• A new song from popular artist

• Football boots promoted by Lionel Messi

• A television advert for Britain's Got Talent

• A football highlight video

You are an AI algorithm bot and have been given the following user's social media profiles. Drag and drop the different posts that could be recommended based on the user's preferences.

Groups:

(a) USER A: The Tech Enthusiast

,

(b) USER B: The Fitness Fan

,

(c) USER C: The Trendy Shopper

,

(d) USER D: The Music Addict

• Ad: Hyrox Training

• High protein snack box

• Sustainable fashion line

• Smartwatch with health tracking

• Limited dition vinyl records

• Ad: Co ding for Beginners Course

• The pre release of the latest iPhone

• Hair styling tool for perfect waves

• Ad: Wireless Gaming Headset

• Noise cancelling headphones

• Ad: Tik Tok Shop handbags

• Music subscription

• Ad: o2 Priority Tickets

• Smartwatch that connects to phone