The Appeals of Persuasion (ETHOS, PATHOS and LOGOS methods)

What is the main way that ETHOS helps someone be persuasive?

• Ethos uses examples and stories to make a point.

• Ethos appeals to someone's emotions.

• Ethos uses logic and reason to convince someone.

• Ethos builds trust and credibility with the audience.

In what way does PATHOS try to convince?

• Pathos relies on statistical data to persuade.
• Pathos convinces by using logical arguments.
• Pathos tries to convince by appealing to emotions.
• Pathos focuses on factual evidence to influence.

What does LOGOS use as a method to convince or persuade?

• Emotional appeals and anecdotes
• Logical reasoning and evidence
• Visual imagery and metaphors
• Celebrity endorsements and testimonials

Which example from the text best illustrates the use of pathos?

• Explaining to your friend why you love a new restaurant.

• Convincing your parents to let you go to a concert by talking about how much you love the band.

• 
  Using logic to explain why you deserve extra credit on an assignment.

• Explaining to your friend why a certain restaurant has great food.

Check the group that has all 3 types of persuasive appeals.

• A well-rounded persuasive group that utilizes ethos, pathos, and logos.
• Emotional appeals.

• Logical reasoning.

• A persuasive approach that ignores audience credibility.

Explain logos.

• Logos is a type of emotional appeal.
• Logos is a persuasive method that appeals to logic and reason.

• Logos refers to the use of metaphors in speech.
• Logos is a method of storytelling in literature.

When doctors explain medical procedures to patients, they often use evidence and reasoning to convince. Which type of appeal is this?

• Logos
• Ethos
• Rhetoric
• Pathos

What type of method of appeal is being used when you see a doctor in a TV commercial to convince you to buy a product for your health?

• Emotional appeal
• Fear appeal
• Credibility (expert) appeal

• Logical appeal

Publix sells groceries as a "shopping experience". Publix often uses commercials that appeals to your emotions about family. What type of appeal technique is this?

• Logical appeal (logos)
• Ethical appeal (ethos)
• Emotional appeal (pathos)
• Visual appeal (imagery)

This Kit Kat candy commercial uses Ethos to appeal to credibility and reliability. Select how.

• The commercial highlights the product's unique flavor without any endorsements.
• The commercial uses certain words to help to customer remember how reliable and consistent the candy is.

• The commercial uses humor to engage the audience without credible sources.
• The commercial features animated characters to attract attention.