Product Differentiation Quiz

What does effective product differentiation reduce?

• The need for innovation

• Direct price competition

• The number of product features

• The size of the target market

How does product differentiation affect brand image?

• It diminishes brand image

• It enhances brand image

• It has no effect on brand image

• It complicates brand image

How does product differentiation justify premium pricing?

• By reducing product quality

• By offering added value

• By increasing production costs

• By simplifying product design

Competitive products are those that fulfill similar needs within the same:

• Price range

• Market segment

• Geographic area

• Time frame

Product differentiation significantly impacts:

• Production costs

• Consumer choices

• Employee satisfaction

• Supplier relationships

What is a product mix?

• A single product line

• The total number of product lines and items a firm offers

• A marketing campaign

• A type of product packaging

What does the product mix reflect?

• The company's financial status

• The breadth and depth of the company's offerings

• The company's employee count

• The company's advertising budget

What is an example of a product line mentioned in the image?

• Electronics

• Soups

• Clothing

• Furniture

Which of the following is a characteristic of a product line?

• Consistent quality across items

• Different branding for each product

• Variable pricing strategies

• Unrelated product features

What is the purpose of promoting brand coherence in a product line?

• To confuse customers

• To cater to diverse customer segments

• To limit product variety

• To increase production costs