Understanding Public Service Announcements

What is a PSA?

• Photographic Scene Assignment

• Purple and Sluggish Anteater

• Public Service Announcement

• Private Sector Advertising

What is the objective of a PSA?

• To sell us a product

• To raise awareness about a social issue

• To entertain us

• To prevent us from sleeping

PSAs are ideas that ________.

• make us money

• entertain us

• corporations want us to buy

• are good for the public

What issues could a PSA cover?

• Food and drink

• Goods and services

• Mental health and environmental protection

• Movies and commercials

Who is typically behind PSAs?

• Corporations and businesses

• Government agencies and non-profit organizations

• Law firms and hospitals

• Plants and animals