Place and Promotion

What is the primary objective of a promotion campaign?

• To reduce product prices

• To eliminate competition

• To improve product quality

• To increase consumer awareness

Which of the following is NOT a method of advertising?

• Outdoor advertising

• Broadcast advertising

• Print advertising

• Telemarketing

What is a key factor in successful digital promotions?

• Using traditional media

• Engaging with the audience

• Limiting social media use

• Reducing product prices

Which type of advertising aims to create a distinct brand image?

• Direct advertising

• Persuasive advertising

• Informative advertising

• Trade advertising

What is a limitation of print advertising?

• It provides permanent hard copy

• It is less effective with younger consumers

• It has a wide reach

• It is inexpensive

Which of the following is a sales promotion method?

• Television advertising

• Loyalty reward programs

• Direct mail

• Social media marketing

What is the role of packaging in promotion?

• To increase production costs

• To protect the product only

• To support brand image

• To eliminate the need for advertising

Which of the following is a benefit of digital promotion?

• Less consumer engagement

• Higher costs than traditional media

• Limited audience reach

• Easy tracking and measurement

What is a common method of direct promotion?

• Billboard advertising

• Sponsorship

• Direct mail

• Television commercials

Which of the following is a disadvantage of sponsorship?

• High costs

• Increased brand visibility

• Consumer engagement

• Positive publicity