Understanding the Role of Media

What is the role of a gatekeeper in media?

• To report news without bias

• To decide which stories and issues are important enough to receive public attention

• To entertain the audience

• To provide advertisements.

The term 'mass media' refers to methods of communicating with large numbers of people. Which of the following is NOT an example of mass media?

• Television

• Radio

• Personal diary

• Internet

The media is often biased because it is a ______.

• hobby

• business

• charity

• government entity

What is the role of media as an agenda-setter?

• To entertain the public

• To decide what issues are discussed in the public sphere

• To create advertisements

• To report only positive news.

The media acts as a _______ by alerting the public if something happens that shouldn’t.

• entertainer

• agenda-setter

• watchdog

• advertiser

Which headline suggests an environmental issue?

• Jet stream carries China’s pollution to U.S.

• Health clinic will close due to budget cuts

• Successful airstrike destroys terrorist hideout

• Navy tests new submarine missile.

What is the term for the sources of our news and information about current events?

• Media

• Watchdog

• Gatekeeper

• Agenda-setter

Fill in the blank: The media acts as a ______ when it decides which news stories to publish and which to ignore.

• A) Watchdog

• B) Gatekeeper

• C) Business

• D) Agenda-setter

Which headline emphasizes a positive outcome?

• 73% of Indiana students graduate

• 27% of Indiana students don't graduate

• Both

Which of the following is an intention you might have when creating a media agenda?

• Raise awareness about

• Call people to action about

• Make people care about

• All of the above.