FTC Data Week 14

Why is data important for resolving customer issues?

• It allows businesses to ignore customer complaints

• It helps identify patterns and proactively address problems

• It increases product costs

• It prevents customers from leaving reviews

How does Amazon use data to improve customer service?

• By predicting which products will be returned

• By sending random product recommendations

• By ignoring customer complaints

• By preventing customers from making returns

How does Zendesk use data to improve support processes?

• It tracks how long support tickets take to resolve

• It randomly assigns tickets to agents

• It deletes unresolved tickets after 24 hours

• It ignores customer feedback

What is the primary benefit of Sky's churn prediction model?

• It helps them predict stock shortages

• It identifies customers who are likely to cancel

• It reduces the need for customer service teams

• It removes inactive customer accounts

How does BT use data to improve network services?

• By collecting customer service and network performance data

• By removing customer complaints from their system

• By charging customers more for reliable service

• By increasing the number of service outages

How can businesses use data to build brand awareness?

• By ignoring market trends

• By randomly selecting sponsorships

• By analysing customer demographics and interests

• By avoiding social media

What is one way Netflix uses data to improve its service?

• By blocking access to certain movies

• By developing recommendation algorithms

• By charging extra for customer preferences

• By limiting the number of movie suggestions

What is targeted advertising?

• Randomly displaying ads to customers

• Showing ads to specific audiences based on their behaviour

• Sending the same ad to all customers

• Avoiding the use of data in marketing

How does M&S use data to improve marketing?

• By guessing what customers might like

• By segmenting audiences and using A/B testing

• By avoiding customer preferences

• By increasing the number of ads customers see

How does the BBC use data for cultural awareness?

• By tracking the diversity of its audience

• By removing diverse content

• By focusing only on one demographic

• By ignoring audience preferences