WOF Quiz 2 (Chap 4 - Chap 6)

State TWO Benefits of Performing Digital Analytics on Business

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1. Create a loyal, highly-engaged

Audience.

2. Understand customers’ online purchasing behavior and better market their products and services.

3. Sales teams to connect with potential leads and

analyze business outcomes.

4. Collect behavioral data from a variety of systems

such as mobile apps, online point-of-sales systems,

video game consoles, customer relationship

management systems,

5. Customer Data is compiled into

Analytics reports to perform in-depth

analysis

Name THREE types of Statistic Collection Mechanism.

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1. Cookies

2. Tracking pixels

3. Tag Manager

State THREE tracking purposes used by Tag Manager:

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ANY THREE of the following tracking purposes:

1. Monitoring form submissions

2. Conducting surveys

3. Generating heat maps

4. Remarketing

5. Tracking how people arrive at your site

6. Monitor specific events

Name the free Digital Analytics tool useful to optimize a company's website and provide information regarding geographic distribution of customers.

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Google Analytics

List ONE disadvantage of the Google Analytics tool.

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Disadvantage : Any ONE of the following (2 marks)

1.      Steep learning curve

2.      Too many features / risk of information overload

Organization of content can be made easier to handle/operate/use

Name FOUR types of Web Statistics.

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Bounce Rate

Click Through Rate

Abandonment Rate

Conversion Rate

If 100 visitors visit the home page of a website and 30 visitors leave the home page without further interaction with the website, what is the bounce rate?

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Answer explanation

 

Bounce Rate = (Total Visitors to a WebPage who left without Any

Interactions / Total Visitors to a WebPage) X 100

Bounce Rate = 30 ÷ 100 X 100 = 30%

A SEO expert is asked to calculate web statistics collected from his client's website.

100 visitors clicked on a product and added it to the shopping cart but only 30 checked out and purchased the product. What is the abandonment rate?

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Abandonment Rate = (Total visitors who added product to cart but did

not check out / Total visitors who added product to cart) X 100

Total visitors added product to cart but did not check out : 100-30 = 70

Abandonment Rate = 70/100 X 100 = 70% or 70 percent

Name the type of analytic report that shows a quick breakdown of your traffic sources and the amount of organic search compared to other sources.

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Traffic Acquisition Report

State TWO ways to reduce bounce rate.

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Answer explanation

Any TWO of the following (2 marks)

1.      Avoid large blocks of text

2.      Give page clear call-to-action (CTA)

3.      Optimize page load time

4.      Optimize for mobile

5.      Write shorter sentences and paragraphs

6.      Ensure that all links open in a new tab