Persuasive Techniques

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals. 

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Bandwagon

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher. 

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Humor

A professional tennis player explaining the benefits of the newest tennis racket on the market.

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Bandwagon

Royal's promoting their team for the next season by telling people to come join the team because everyone else has.

• Humor
• Testimonial
• Bandwagon
• Emotional Appeal

An advertisement asking people to give to St. Jude Research Center to help children struggling with cancer. 

• Humor
• Bandwagon
• Testimonial
• Emotional Appeal

A personal trainer explaining how the newest weight lifting machine is the best machine on the market that gives the best results.

• Bandwagon
• Testimonial
• Emotional Appeal
• Celebrity Endorsement

Verizon advertising the newest Samsung Galaxy phone that they claim everyone else who has bought it loves the new product. 

• Humor
• Bandwagon
• Celebrity Endorsement
• Testimonial

A commercial about Gatorade that shows how successful Peyton Manning is on the football field when he is fueled with Gatorade.

• Bandwagon
• Humor
• Celebrity Endorsement
• Testimonial

A scientist explaining the benefits of eating local grown crops rather than processed foods found at grocery stores. 

• Humor
• Testimonial
• Bandwagon
• Celebrity Endorsement

Don't you want the best for your baby?

• Appeal to Emotion
• Bandwagon