Data Analysis

Who is the client?

Who type of business are they?

• Start-Up Business

• Established Business

What is the company's objective?

• Profit in year 1 and hire more employees in year 2

• Profit in year 1 and become a market leader in year 2

• Customer satisfaction in year 1 and hire more employees in year 2

• Customer satisfaction in year 1 and become a market leader in year 2

What is option 1?

• Re-locating to Wales

• Changing to an premium pricing model

• Open a company offering fitness sessions for under 16’s at schools

• Switching to an online business

What is option 2?

• Open a company that sells gym equipment for under 18’s

• Revenue expansion through price innovation

• Open a company in the gym industry

• Buy an gym from an local college

Link the data to the right option

Groups:

(a) Option 1

,

(b) Option 2

• Parents more interested in schools that offer extensive fitness programme

• 36% of 16-18 year olds think gym products aimed at them would be patronising and childish

• Customers find it cheaper to buy gym equipment rather than go to the gym

• Schools are unwilling to spend high amounts of money and make repeat purchases

• UK schools needing to offer fitness essions

• Since the pandemic, market size has doubled from £480k to £960k

• Parents worry about kids using gym equipment

• Established competition offering fitness sessions to schools

• There is a shortage of PE teachers

• Companies offering fitness sessions to kids struggle with legal stuff

• Kids needs parent permission to purchase gym equipment

• Companies offering fitness sessions to kids struggle finding interested staff

• Selling gym equipment is easy due to low fixed costs and growing market

• 43% of 16-18 year olds use spare time to work on fitness and exercise

• Lots of scrutiny on marketing products to kids about improving physical appearance

• Parents prefer schools offering sessions themselves not hiring external companies

• UK schools are expected to engage with employers and support businesses

• Lack of gym equipment designed for under 18's, leading to complaints from age group

• Competition is suited to 12-16 year olds, not 16+

• 60% consumers dont trust gym gear from online website

Select two bits of data that link to option 1 that you find most interesting whilst being easy to understand

Select two bits of data that link to option 2 that you find interesting and easy to understand