6 Famous Business Case Studies

Which company is famous for its "Share a Coke" campaign, which increased its sales significantly in 2014?

• Pepsi
• Coca-Cola
• Dr. Pepper
• Sprite

Which business did Steve Jobs co-found in 1976?

• Google
• Microsoft
• Apple
• Facebook

The rise of Amazon can be attributed to the business model shift from being an online bookstore to becoming the “everything store.” What year did Amazon launch its online bookstore?

• 1994
• 1995
• 1996
• 1998

Which company failed to adapt to the digital revolution and eventually filed for bankruptcy in 2012, despite being an industry leader in its sector?

• Blockbuster
• Nokia
• Kodak
• Sears

What major failure led to the downfall of the tech giant, Nokia, in the smartphone market?

• Focusing too much on feature phones
• Failure to innovate in mobile app development
• Not adapting to the Android and iOS ecosystems
• Excessive spending on advertising

Looking at the image of Blockbuster’s store and the Netflix logo, what was the main reason Blockbuster failed while Netflix succeeded in the long run?

• Netflix offered physical DVD rentals
• Blockbuster refused to go digital
• Netflix didn’t have enough content
• Blockbuster expanded too quickly into international markets

Imagine you’re an investor in a startup that had an initial surge in sales but has seen a sharp decline. The CEO is proposing cutting costs drastically to maintain profitability but also suggests lowering quality. What should be your top priority as an investor?

• Focus on maximizing short-term profits
• Support quality improvement and customer retention
• Expand aggressively into new markets
• Reduce the team size drastically

As a manager at a small company, you notice your brand is getting less attention in the market. Your marketing budget is limited, but you have a loyal customer base. What should be your focus to boost brand awareness?

• Reduce prices to attract new customers
• Focus on word-of-mouth and social media engagement
• Spend heavily on traditional media advertising
• Focus on expanding to global markets

Which of the following factors played a major role in the success of Zara’s business model?

• Mass production in low-cost countries
• Highly centralized decision-making and rapid stock rotation
• Heavy reliance on online sales
• Offering massive discounts on unsold stock

In the case of Netflix's transition from DVD rentals to streaming, what was the company's most significant challenge?

• Developing original content
• Competing with physical rental stores
• Convincing customers to adopt streaming technology
• Managing international expansion