Print Advertisement Quiz

What is the main purpose of the images used in print advertisements?

• To capture attention and convey messages quickly.

• To fill space that text could not occupy.

• To distract from dense text information.

• To increase the cost of the advertisement.

What should you consider first when designing a print advertisement?

• Understanding the product and target audience

• Choosing colors

• Writing the text

• Planning the budget

Advertisements are created to:

• Persuade
• Inform
• Entertain

What is the main purpose of an advertisement?

• To annoy and irritate.

• To entertain and amuse.

• To educate and inform.

• To promote and persuade.

What is the purpose of brand advertising?

• To communicate rational arguments about a product

• To build an image or identity for a brand

• To develop media plans

• To produce the advertisement

How does the layout of an advertisement affect its message?

• It always confuses the viewer.

• It guides the viewer's eye and enhances impact.

• It makes messages less clear.

• It has no effect on message delivery.

Which component is crucial for capturing the audience's initial attention in an ad?

• Detailed text

• Headline font

• Budget outline

• Images

• TRUE OR FALSE?

• Call to Action: A statement in an advertisement designed to prompt an immediate response.

• TRUE

• FALSE

• I don't know

• I don't care

TRUE OR FALSE?

Conceptualizing: The process of forming an idea or concept.

• FALSE

• BOTH

• TRUE

• NONE

TRUE OR FALSE?

Target Audience: The specific group of people an advertisement is aimed at.

• TRUE
• Target audience is the company's employees.
• Target audience refers to the product's features.
• The target audience is the general public.