Chap9-mar strategy

What customer group did Harley focus on?

• 1. Baby-boomers

• Millennials

• Gen Z

• Millennials & Gen Y

What strategy did Harley use after the market had a problem?

• Undifferentiated marketing

• Differentiated marketing

• 1. Concentrated marketing

• Not answer

Why does Harley want to expand into international markets and Millennials?

• 1. Baby Boomers are slowing down

• 1. America was in recession

• 1. Competition from Other Brands

• 1. all of above

What caused the EU to increase the tariffs on motorcycles from 6% to 31%?

• Trump imposed a 25% tariff on steel and 10% on aluminum imported from the EU

• The EU wanted to protect its domestic motorcycle industry from foreign competition.

• Harley-Davidson requested the EU to increase tariffs to boost its local sales.

• 1. The EU increased tariffs due to environmental concerns related to motorcycle emissions.

 What is the Market Segment Attractiveness for the “Baby-boomers” segment?

• 1. Unattractive

• Average

• Attractive

• Possibilities

What strategy did Harley use after the market had a problem?

• Undifferentiated marketing

• Differentiated marketing

• 1. Concentrated marketing

• Not answer

What customer group did Harley focus on?

• 1. Baby-boomers

• Millennials

• Gen Z

• Millennials & Gen Y

Why did Harley decide to move some production out of the U.S?

• To reduce production costs significantly

• 1. To expand its market in Europe by building new factories.

• 1. To avoid the higher tariffs.

• 1. To shift its focus entirely to international markets and abandon the U.S. market

 How much does Harley expect its tax costs to increase?

• 1. $120m 

• $90m

• $150m

• $75m

What caused the EU to increase the tariffs on motorcycles from 6% to 31%?

• Trump imposed a 25% tariff on steel and 10% on aluminum imported from the EU

• The EU wanted to protect its domestic motorcycle industry from foreign competition.

• Harley-Davidson requested the EU to increase tariffs to boost its local sales.

• 1. The EU increased tariffs due to environmental concerns related to motorcycle emissions.