
Chap9-mar strategy

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Other
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University
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Hard
Trinh Bảo
Used 1+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Baby-boomers
Millennials
Gen Z
Millennials & Gen Y
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy did Harley use after the market had a problem?
Undifferentiated marketing
Differentiated marketing
Concentrated marketing
Not answer
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does Harley want to expand into international markets and Millennials?
Baby Boomers are slowing down
America was in recession
Competition from Other Brands
all of above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What caused the EU to increase the tariffs on motorcycles from 6% to 31%?
Trump imposed a 25% tariff on steel and 10% on aluminum imported from the EU
The EU wanted to protect its domestic motorcycle industry from foreign competition.
Harley-Davidson requested the EU to increase tariffs to boost its local sales.
The EU increased tariffs due to environmental concerns related to motorcycle emissions.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Market Segment Attractiveness for the “Baby-boomers” segment?
Unattractive
Average
Attractive
Possibilities
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy did Harley use after the market had a problem?
Undifferentiated marketing
Differentiated marketing
Concentrated marketing
Not answer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What customer group did Harley focus on?
Baby-boomers
Millennials
Gen Z
Millennials & Gen Y
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