Email and Mobile Marketing Review

Messages distributed by electronic means from one computer user to one or more recipients via a network.

• Instant message
• Social media post
• Text message
• Email

Messages that get triggered by a specific action your contacts have taken and enable them to complete that action. 

• Automated responses
• General notifications
• Transactional

• Static messages

The act of sending a commercial message, typically to a group of people, using email.

• Social media advertising
• Email marketing
• Direct mail campaigns
• Telemarketing

The number of goal completions generated from your ad.

• Mobile Marketing

• Cost per click
• Clicks on the ad
• Total ad impressions

A printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.

• Bulletin
• Newsletter
• Report Card
• Brochure

A piece of portable electronic equipment that can connect to the internet, especially a smartphone or tablet computer.

• smartwatch
• gaming console
• mobile device
• desktop computer

An automated, personalized, email campaign that marketers use to take users on a journey that may impact their buying behavior.

• lead nurturing

• user engagement campaign
• personalized email newsletter
• automated marketing strategy

This allows you to interact with consumers who haven’t been as active.

• Marketing strategy for loyal consumers
• Retention plan for active users
• Re-engagement strategy for inactive consumers

• Promotional tactics for new customers

Usually entails you paying to include your copy in another vendor’s newsletter or dedicated send. 

• Sponsorship

• Organic inclusion in a magazine
• Social media shoutout
• Free advertisement in a blog

Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

• True

• False