Consumer Behavior Quiz

What is the driving force behind all important things to be learned?

• Coffee

• Motivation

• Netflix

• Pizza

What motivates a student to study for an exam at 2 a.m.?

• Fear of failure

• Love for knowledge

• Last-minute panic

• A bet with a friend

What is a cue in consumer behavior?

• A signal to do something

• A secret handshake

• A GPS instruction

• A text from your mom

Which of the following is NOT a cue in the marketplace?

• Price

• Advertising

• A random bird chirping

• Store displays

How does a consumer react to cues?

• By ignoring them

• By responding

• By posting on social media

• By taking a nap

What is the most common response to a "50% off" sale?

• Rational thinking

• Impulse buying

• Walking away

• Calling a friend for advice

What is reinforcement in consumer learning?

• A pat on the back

• A positive or negative outcome

• A free sample

• A stern lecture

What is an example of positive reinforcement?

• Getting a discount for loyal customers

• Being scolded for buying too much

• Losing your wallet

• Forgetting your shopping list

What is intentional learning?

• Learning by accident

• Learning while sleeping

• Learning through careful search for information

• Learning from memes

What is incidental learning?

• Learning without effort

• Learning from TikTok

• Learning by osmosis

• Learning from your pet