Marketing Strategis part 2

Which of the following statements about market types is TRUE?

• A company’s target market is always larger than its potential market.

• The real market is a subset of the potential market, but not all potential consumers become real buyers

• The total market only includes consumers with purchasing power.

• A company’s market share is based on its potential customers, not actual sales.

In the BCG Matrix, a product with high market share and low market growth is classified as a:

• STAR!

• DOG!

• CASH COW!

• QUESTION MARK?

SWOT AND TWOS ANALYSES ARE SINONIMOUS

• TRUE

• FALSE

A skincare brand markets two products: one for people seeking anti-aging hydrant and another for those seeking acne treatment. Which type of market segmentation is the brand using?

• Psychographic Segmentation

• Benefit Sought Segmentation

• Behavioral Segmentation

• Lyfestyle segmentation

"Spectator Day" at cinemas, "No VAT Day" at MediaMarkt are examples of:

• Promotion segmentation

• Product segmentation

• Distribution segmentation

• Price segmentation