ChangeMakers Tom Mustill – Working with Greta Thunberg

The video explores the role of media in conservation, highlighting Tom Mustill's innovative approach to creating impactful films. It discusses the challenges faced by traditional broadcasters in addressing conservation issues and the influence of social media in changing narratives. Greta Thunberg's impact on climate activism is examined, along with strategies for making engaging conservation films. The video also emphasizes the importance of low carbon filmmaking and the evolving role of media in environmental advocacy, encouraging individual involvement in conservation efforts.

What was a major reason broadcasters avoided conservation topics in the past?

• Conservation required too much funding.

• Conservation was not popular among viewers.

• Conservation was seen as a depressing topic.

• Conservation was considered too complex.

How has social media influenced conservation storytelling?

• By forcing broadcasters to include more realistic content.

• By limiting the audience reach.

• By making it more expensive.

• By reducing the need for wildlife films.

What is a key challenge in creating narratives about environmental issues?

• Avoiding controversial topics.

• Securing funding for projects.

• Making the topics engaging and relatable.

• Finding enough data.

What role does empathy play in environmental storytelling?

• It limits the scope of the narrative.

• It reduces the need for visuals.

• It helps audiences connect with the issues.

• It makes stories more complex.

What is a significant benefit of low carbon filmmaking?

• It reduces production costs.

• It increases the film's length.

• It allows for more creative freedom.

• It improves the film's visual quality.

What is a major theme in Tom Mustill's approach to filmmaking?

• Prioritizing high-budget productions.

• Avoiding human-centered stories.

• Using local talent and resources.

• Focusing solely on animal behavior.

What is a common misconception about environmentalism?

• It is only for scientists.

• It is a zero-sum game.

• It is not impactful.

• It requires government intervention.

What is a challenge mentioned in the video regarding traditional wildlife filmmaking?

• Limited technological resources.

• High carbon footprint due to travel.

• Lack of interest from audiences.

• Difficulty in finding subjects.

What is a benefit of using recycled footage in filmmaking?

• It limits the film's distribution.

• It decreases the film's authenticity.

• It reduces the need for a large crew.

• It increases the film's budget.

How can individuals contribute to conservation efforts according to the video?

• By purchasing expensive equipment.

• By avoiding social media platforms.

• By creating authentic content with accessible technology.

• By working for large media companies.