
Logo perception
Authored by Lili Cruz
Information Technology (IT)
11th Grade
Used 1+ times

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11 questions
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1.
DRAW QUESTION
3 mins • 1 pt
A red logo that conveys power and energy
(NO Coca cola)

Answer explanation
Did you know that red can actually raise people’s pulse rates when they look at it?. Red’s sense of urgency may compel people to buy, especially when a sale is in its last hours.
2.
DRAW QUESTION
3 mins • 1 pt
A yellow logo that conveys warmth, radiant and clarity
(NO Mc Donald's)

Answer explanation
Yellow is the color of the sun. As such, it’s easy to understand why yellow evokes feelings of optimism, clarity, and warmth. For instance, brands that want to put a smile on the faces of consumers call on the power of yellow. However, they don’t all use yellow in the same way.
3.
DRAW QUESTION
3 mins • 1 pt
A green logo that conveys peace, growth, health
(NO Starbucks)

Answer explanation
Green is serene and peaceful, and it conveys the idea of growth. Furthermore, many brands whose products deal with the environment utilize green. . Whole Foods takes advantage of the fact that people associate green with health.
4.
DRAW QUESTION
3 mins • 1 pt
A purple logo that conveys mysticism, royalty and wisdom

Answer explanation
Purple is associated with royalty. vibe to draw in customers who are looking for an experience that is a step away from the ordinary. Purple carries with it a sense of wisdom in the psychology of color.
5.
DRAW QUESTION
3 mins • 1 pt
A blue logo that conveys turst, dependable and strength
(NO Twitter or Facebook)

Answer explanation
Depending on the nature of your business, blue can bring a connection with water. The color theory of blue connects to the idea of cleanliness. Blue has become a very safe, predictable and somewhat conservative color choice for corporate brands.
6.
DRAW QUESTION
3 mins • 1 pt
A orange logo that conveys friendly, cheerful, confidence
(NO Fanta)

Answer explanation
“I’m not afraid to be the center of attention.” After all, orange is creative, youthful, and enthusiastic.
7.
DRAW QUESTION
3 mins • 1 pt
A black logo that conveys power, sophistication, prestige, timeless
(NO Apple)

Answer explanation
As an outgrowth of the associations with death and darkness, black is frequently used in goth fashion and for the logos of heavy metal bands.
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