Advertising Techniques and Source Analysis

Front

Which of the following is an example of a primary source?

Back

A diary entry from a soldier in World War II

Front

What advertisement technique is being used when a commercial claims "Everyone is using this product, so you should too"?

Back

Bandwagon

Front

Identify the advertisement technique: A celebrity endorses a new brand of sneakers.

Back

Testimonial

Front

Which of the following is a secondary source? A letter written by Abraham Lincoln, A biography of Abraham Lincoln, A photograph of Abraham Lincoln, A speech given by Abraham Lincoln

Back

A biography of Abraham Lincoln

Front

Analyze the effectiveness of using "facts and figures" in an advertisement. Why might this technique be persuasive?

Back

It provides logical evidence

Front

Which advertisement technique involves using futuristic or cutting-edge ideas to attract consumers?

Back

Avant-garde

Front

Evaluate the effectiveness of the "transfer" technique in advertising. What is its primary goal?

Back

To associate positive feelings with a product

Front

A commercial shows a family happily using a new cleaning product. Which technique is being used?

Back

Transfer

Front

Interpret the scenario: A company claims their product is "50% more effective than the leading brand." What technique are they using?

Back

Facts and Figures

Front

Primary source for a report on the Civil Rights Movement?

Back

A newspaper article from the 1960s covering a protest