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Provide an example of an appeal to emotional buying motives

• A pet

• Groceries

• A house

• Health care

If you shop in the same store time after time, your motivation for choosing the business is?

• Variety of products
• Low prices
• Loyalty / patronage motives

• Distance from home

Reasons for buying that are based on logic or facts

• Emotional motive

• Irrational motive

• Impulsive motive

• Rational motive

Receiving a college degree will possibly help satisfy which level of needs?

• Self-Actualization needs

• Esteem needs

• Physiological needs

• social needs

Provide an example of a product that uses a mass marketing segmentation strategy?

• Starbucks coffee
• wrangler

• Apple iPhone
• Nike

The primary focus of the business should be on the customer’s needs and wants

• true

• false

This demographic population segment was born between the mid 1990’s too mid 2000’s

• Baby Boomers
• Gen X

• Millennials
• Gen Z

Market segmentation that consists of dividing the market based on age, gender, race, income level, ethnicity, education, or religion

• Behavioral segmentation
• Demographic segmentation
• Geographic segmentation
• Psychographic segmentation

Receiving a trophy at an academic or athletic competition helps satisfy which level of needs?

• Esteem needs
• Social needs

• Physiological needs
• Safety needs

Soft drinks tend to be Mass Marketed, but soft drink companies also use Market Segmentation?

• False
• Sometimes
• Not sure
• True