SBS Tet

What is the foundation of customer experience?

• Understanding customer needs and expectations.
• Implementing strict return policies without customer input.
• Prioritizing company profits over customer satisfaction.
• Focusing solely on product features.

What is the Tet Holiday primarily known for in Vietnam?

• A festival for honoring ancestors.
• A celebration of the harvest season.
• A national day of cleaning houses.

• The Vietnamese Lunar New Year.

Which of the following is a traditional Tet custom that businesses can use to enhance customer engagement?

• Hosting water festivals

• Giving "Li Xi" (lucky money) in red envelopes

• Organizing beach parties

• Launching fireworks on the 4th of July

Why do businesses often offer Tet-themed promotions and discounts?

• To attract customers and boost sales during the Tet holiday.
• To celebrate the New Year with employees.
• To comply with government regulations during Tet.
• To reduce inventory before the Tet holiday.

How can a business show cultural sensitivity during Tet to improve the customer experience?

• Ignoring Tet customs entirely
• A business can show cultural sensitivity during Tet by incorporating traditional decorations, offering themed promotions, and training staff on Tet customs.
• Offering discounts on non-Tet related products
• Using generic decorations without cultural relevance

Which traditional Tet symbol can be incorporated into marketing to attract customers?

• Jasmine flower (hoa nhài)
• Dragon fruit (thanh long)
• Lunar New Year cake (bánh chưng)
• Peach blossom (hoa dao) or yellow apricot blossom (hoa mai)

What is a key factor in maintaining a positive customer experience during the Tet holiday?

• Timely and effective communication with customers.
• Focusing solely on increasing sales without customer engagement
• Ignoring customer feedback until after the holiday
• Offering discounts on products only during the holiday

How do Tet holiday traditions influence customer expectations?

• Tet holiday traditions have no impact on customer preferences.
• Tet holiday traditions influence customer expectations by creating a demand for festive products and services that reflect cultural values.
• Customer expectations are solely based on international trends during Tet.
• Tet traditions discourage the purchase of festive products and services.

Which marketing strategy is most effective for customer engagement during Tet?

• Using Tet-themed visuals and messages in campaigns

• Generic email marketing campaigns
• Social media ads without cultural context
• Discounts on non-related products

What is the significance of red and gold in Tet-related customer experiences?

• Red represents danger and caution, while gold indicates decay and loss.
• Red is associated with sadness and mourning, and gold represents mediocrity.
• Red symbolizes luck and joy, while gold signifies wealth and prosperity.
• Red symbolizes anger and frustration, while gold signifies ignorance and apathy.