Marketing Communication

What is a plan for the optimal use of the elements of promotion called?

• promotional strategy

• competitive advantage

• feedback

• channel

What is the conversion of a sender’s ideas and thoughts into a message, usually in the form of words or signs, called?

• Decoding

• promotion

• encoding

• mass communication

Anything that interferes with, distorts, or slows down the transmission of information is known as which of the following?

• channel

• feedback

• decoding error

• Noise

Communicating a concept or message to large audiences

• communication

• interpersonal communication

• mass communication

• channel

Direct, face-to-face communication between two or more people.

• Mass communication

• private communication

• interpersonal communication

• feedback

is a unique feature of a company or product that the target market perceives as significant and superior to the competition.

• advantage

• competitive advantage

• sender

• feature

Interpretation of the language and symbols sent by the source through a channel

• encoding

• sender

• receiver

• decoding

A medium of communication

• channel

• noise

• encoding

• decoding