Sales Techniques Quiz

Sales Techniques Quiz

12th Grade

9 Qs

quiz-placeholder

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Sales Techniques Quiz

Sales Techniques Quiz

Assessment

Quiz

Arts

12th Grade

Hard

Created by

Jessica học)

FREE Resource

9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of the disrupt-then-reframe (DTR) technique?

To momentarily confuse the consumer and then clarify the message to increase compliance

To give a misleading price and then correct it later

To encourage consumers to negotiate for a lower price

To overwhelm customers with too much information

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Cialdini’s six ways to close a sale, which principle is at work when people are more likely to buy a product because their favorite celebrity endorses it?

Social Proof

Reciprocity

Authority

Scarcity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following sales techniques focuses on tailoring the sales approach to the individual customer's needs?

Customer-focused sales technique

Competitor-focused sales technique

Product-focused sales technique

Market-focused sales technique

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Kardes et al. (2007), what was the effect of Need for Cognitive Closure (NFCC) on the DTR technique?

Individuals with high NFCC were more likely to comply with DTR messages

Individuals with low NFCC were more likely to comply with DTR messages

NFCC had no effect on compliance rates

High NFCC individuals were less influenced by DTR because they preferred ambiguous information

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of the reciprocity principle in sales?

Offering free samples in a supermarket to encourage purchases

Highlighting that a product is a 'best seller' to increase demand

Encouraging customers to sign up for a newsletter before making a purchase

Using a countdown timer to create urgency in online sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the key finding from Study 1 in Kardes et al. (2007)?

65% of customers in the DTR condition bought candy, compared to 44% in the control group

The control group had a higher purchase rate than the DTR group

NFCC had no effect on compliance with the DTR message

The DTR technique was ineffective in a real-world setting

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main characteristic of the product-focused sales technique?

Emphasizing the quality of the product rather than individual customer needs

Tailoring the sales approach to match specific customer preferences

Highlighting comparisons between competing products

Focusing on long-term customer relationships

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of Cialdini’s six persuasion principles is being used when a company labels a product as 'Only 3 left in stock!'?

Scarcity

Commitment & Consistency

Authority

Liking

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Kardes et al. (2007), what was the purpose of the 2-second pause in the DTR technique?

To momentarily confuse the consumer before providing a clear, reframed message

To give the consumer time to negotiate a better price

To allow the seller to observe the customer’s reaction before continuing

To increase the perceived value of the product by making it seem exclusive