Law and regulations quiz

All marketing and advertising must:

• Be honest

• Be socially responsible (not encourage illegal, unsafe or anti-social behaviour)

• Encourage illegal, unsafe or anti-social behaviour

• Be on social media

Complete the name of the law:

Consumer​ (a)   from ​ (b)   Trading

Regulations 2008

• Protection
• Unfair
• Prevention
• Bad
• Marketing

Banned practices under this law include:

• Bait advertising

• Importing products from China

• Selling illegal goods

• Making a product only available online

A builder claiming they are registered under "TrustMark" when they are not is an example of:

• Forcing a sale

• Advertising

• Faking

• Falsely claiming accreditation

Who enforces consumer law?

• Trading Standards

• Chartered Institute of Marketing

• The Advertising Standards Authority

What organisation regulates the advertising industry?

• Advertising Standards Authority

• Government

• OFCOM

Are online videos covered by the Cap Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing) or the BCAP code (UK Code of Broadcast Advertising and Direct & Promotional Marketing)?

• BCAP code

• CAP code

According to the ASA: Marketers should not falsely claim that a product is able to ​ (a)   illness, dysfunction or malformations

• cure
• treat
• solve
• prevent

Complete the sentence:

The ASA will take into account the ​ (a)   created by marketing communications as well as specific claims. It will rule on the basis of the ​ (b)   effect on consumers, not the marketer's ​ (c)   .

• impression
• likely
• planned
• advert quality
• intentions
• advert design

According to the ASA, what are the best ways to tag an advert on social media

Groups:

(a) Best way

,

(b) Not as acceptable

• #advert

• #ad

• #sponsored

• #gifted

• #affiliate

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