ONE 6th FORM UNIT 3 - Social Media in Business Quiz

What is the primary goal of a social media strategy in business?

• To increase the number of followers

• To align social media activities with business objectives

• To post as frequently as possible

• To use every available social media platform

Which of the following is a key benefit of social media on customer engagement?

• Decreased customer feedback

• Increased customer complaints

• Enhanced two-way communication

• Reduced customer interaction

What is an essential technique in content creation for social media?

• Using only text-based posts

• Ignoring audience feedback

• Creating visually appealing content

• Posting without a schedule

Which metric is crucial for measuring social media performance?

• Number of posts

• Likes and shares

• Number of employees

• Office location

How can a business effectively use social media for branding?

• By copying competitors' content

• By maintaining a consistent brand voice

• By changing logos frequently

• By using random hashtags

What is a legal consideration when using social media for business?

• Ignoring copyright laws

• Using any image found online

• Ensuring compliance with data protection regulations

• Sharing confidential customer information

Which of the following is an ethical consideration in social media marketing?

• Misleading customers with false information

• Respecting customer privacy

• Spamming followers with promotions

• Buying fake followers

What is a common mistake businesses make in social media strategies?

• Setting clear objectives

• Engaging with the audience

• Focusing solely on sales

• Analysing performance metrics

Which content type is most likely to increase engagement on social media?

• Long-form articles

• High-quality videos

• Plain text updates

• Static images

What is the role of analytics in social media marketing?

• To guess the success of campaigns

• To provide data-driven insights

• To replace customer service

• To automate content creation