CS&M R1

Which of the following departments is considered an internal customer within a company?

• Supplier

• Marketing Department

• External clients

• competitors

In a SWOT analysis, which of the following could be considered an external threat?

• Talented employees

• Strong financial positions

• Potential competition from other companies

• Access to capital

Which of the following best describes transactional marketing?

• Focusing on building long-term relationships with customers

• Offering personalized services to maintain customer loyalty

• Focusing marketing efforts on attracting new customers for one-off sales

• Developing a sustainable relationship with a small group of loyal customers

How can satisfied customers help a business grow?

• By spending less money on purchases

• By avoiding word-of-mouth recommendations

• By introducing new customers to the company through word of mouth

• By frequently requesting discounts

What are Service Level Agreements (SLAs)?

• Informal agreements between businesses

• Only applicable in employee contracts

• Recommendations for improvements in customer service

• Contractual obligations often included in supplier contracts

SWOT analysis stands for

• Strengths, Weaknesses, Opportunities, Threats
• Strengths, Weaknesses, Opportunities, Tactics
• Strengths, Weaknesses, Options, Threats
• Strengths, Weaknesses, Opportunities, Trends

All of the following can be done to reduce the impact of global trade on the environment EXCEPT:

• avoid airfreight wherever possible

• consolidate shipments and optimize routes

• Press shipping companies to use cleaner fuel

• Buy internationally and not locally to increase transport damage