What is marketing?
YEAR 12 COMMERCE SECOND TERM UNIFIED TEST

Quiz
•
Education
•
12th Grade
•
Hard
Ugbolue Excel
Used 1+ times
FREE Resource
40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of producing goods and services
The process of promoting goods and services
The process of distributing goods and services
The process of creating, communicating, and delivering value to customer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of marketing?
To maximize profits
To minimize costs
To create customer satisfaction
To increase market share
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the marketing mix?
Product, price, promotion, and place
Product, price, promotion, and people
Product, price, promotion, and process
Product, price, promotion, and physical evidence
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is target marketing?
Identifying a specific group of customers to serve
Identifying a specific product to produce
Identifying a specific price to charge
Identifying a specific promotion to use
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
Dividing a market into smaller groups based on similar characteristics
Dividing a market into smaller groups based on different characteristics
Combining different markets into one
Ignoring market differences
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing strategy?
A plan for achieving marketing objectives
A plan for producing goods and services
A plan for promoting goods and services
A plan for distributing goods and services
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a marketing objective?
A specific goal that a company wants to achieve through its marketing efforts
A general goal that a company wants to achieve through its marketing efforts
A plan for achieving marketing goals
A strategy for achieving marketing goals
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