YEAR 12 COMMERCE SECOND TERM UNIFIED TEST

YEAR 12 COMMERCE SECOND TERM UNIFIED TEST

12th Grade

40 Qs

quiz-placeholder

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YEAR 12 COMMERCE SECOND TERM UNIFIED TEST

YEAR 12 COMMERCE SECOND TERM UNIFIED TEST

Assessment

Quiz

Education

12th Grade

Hard

Created by

Ugbolue Excel

Used 1+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

The process of producing goods and services

The process of promoting goods and services

The process of distributing goods and services

The process of creating, communicating, and delivering value to customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of marketing?

To maximize profits

To minimize costs

To create customer satisfaction

To increase market share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing mix?

Product, price, promotion, and place

Product, price, promotion, and people

Product, price, promotion, and process

Product, price, promotion, and physical evidence

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is target marketing?

Identifying a specific group of customers to serve

Identifying a specific product to produce

Identifying a specific price to charge

Identifying a specific promotion to use

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

Dividing a market into smaller groups based on similar characteristics

Dividing a market into smaller groups based on different characteristics

Combining different markets into one

Ignoring market differences

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing strategy?

A plan for achieving marketing objectives

A plan for producing goods and services

A plan for promoting goods and services

A plan for distributing goods and services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing objective?

A specific goal that a company wants to achieve through its marketing efforts

A general goal that a company wants to achieve through its marketing efforts

A plan for achieving marketing goals

A strategy for achieving marketing goals

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