How to Use Your Authority to Influence and Persuade

The video explores the concept of authority, focusing on hierarchical and intellectual forms. It discusses how authority influences persuasion and the importance of credibility. Hierarchical authority is often displayed through status symbols, while intellectual authority is shown through knowledge and expertise. The video emphasizes the role of confidence in portraying authority and offers tips on effectively communicating authority through credentials and careful use of jargon.

What is a key reason people tend to follow authority figures?

• They are naturally rebellious.

• They feel a sense of duty.

• They want to avoid responsibility.

• They are seeking approval.

Which of the following is NOT a way to display hierarchical authority?

• Job title

• Sharing personal anecdotes

• Size of office

• Type of car

How can intellectual authority be effectively demonstrated?

• By sharing relevant experiences

• By speaking quickly

• By avoiding eye contact

• By using complex jargon without explanation

What should you be cautious about when using jargon?

• It can make you seem less knowledgeable.

• It might confuse people and reduce trust.

• It always impresses the audience.

• It is never appropriate in professional settings.

What is a sign of confidence that can enhance your authority?

• Avoiding silence at all costs

• Rushing through conversations

• Ignoring new ideas

• Maintaining an alert posture