Marketing 10th Grade - mttest 2nd

A market is a place where:

• Only buyers exist.

• Buyers and sellers interact.

• Products are displayed but not sold.

• Goods are stored.

Consumer markets focus on:

• Government institutions.

• Individuals and households.

• Wholesale buyers.

• Industrial equipment.

Which of these is a characteristic of an organizational market?

• Rational decision-making.

• Small quantities.

• Impulse buying.

• Emotional purchases.

The purpose of purchases in consumer markets is:

• Business resale.

• Personal use.

• Manufacturing.

• Government operations.

Bulk purchases are common in:

• Consumer markets.

• Organizational markets.

• Retail stores.

• Shopping malls.

A grocery store represents a:

• Consumer market.

• Organizational market.

• Both A and B.

• Neither A nor B.

What drives decision-making in consumer markets?

• Cost.

• Production requirements.

• Trends and emotions.

• None of the above.

Which of the following belongs to an organizational market?

• Office supplies.

• Household furniture.

• Fast food.

• Fashion accessories.

Organizational buyers are usually:

• Individuals.

• Retailers.

• Families.

• Companies and governments.

A hospital purchasing medical equipment is part of the:

• Consumer market.

• Organizational market.

• Entertainment market.

• Fashion industry.