C2 SCM

A company's competitive strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determine the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

The value that potential customers place on product cost and delivery time determines a company's

• customer needs.

• competitive strategy.

• supply chain surplus.

• product life cycle.

The value chain in a company begins with

• the customer.

• marketing and sales.

• new product development.

• operations.

Seven-Eleven in Japan's operations and distribution strategy focuses on

• convenience in the form of easy access to stores.

• constantly adding new products and services.

• low cost for gasoline, which drives traffic to the store.

• being responsive and having an excellent information infrastructure.

Which element in the value chain is responsible for transforming inputs into outputs?

• Operations

• Marketing

• Distribution

• All elements of the value chain do this.

Which of these services facilitates the function of the value chain but is not considered a core element of the supply chain?

• Marketing

• Information Technology

• Distribution

• Service

A company's product development strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

• specifies the portfolio of new products that it will try to develop

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

A company's marketing and sales strategy

• defined the set of customer needs that it seeks to satisfy through its products and services

• specifies the portfolio of new products that it will try to develop.

• specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

A company's supply chain strategy

• defines the set of customer needs that it seeks to satisfy through its products and services.

•   specifies the portfolio of new products that it will try to develop.

•   specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

• determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

The value chain consists of direct and indirect activities. Which of the following is an indirect activity for an enterprise?

• Marketing

• Distribution

• Human Resources

• Service